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Directorship Magazine / How to ‘Inoculate’ a Company Against Disinformation

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How to ‘Inoculate’ a Company Against Disinformation

By Dana LaFon and Andrea Bonime-Blanc

03/17/2026

Crisis Management Risk Oversight Member-Only
Key Points

  • Disinformation, now amplified by artificial intelligence, represents a critical systemic risk that boards should address through proactive strategic mitigation, rather than reactive crisis management.

  • To build organizational resilience, companies should adopt "influence inoculation," a process that strengthens the psychological defenses of stakeholders by preemptively exposing them to and refuting common manipulation tactics.

  • Boards should establish clear accountability for disinformation risks by integrating inoculation metrics into executive performance programs and regular cross-functional reporting.

This AI-generated summary, based on content on this page, was reviewed by NACD editors for accuracy.

As disinformation campaigns escalate, boards should adopt influence inoculation strategies to build psychological resilience and protect reputation and trust.

Whether it is a destructive reputation attack, scam, or phishing cyberbreach attempt, an effective disinformation campaign is at the core of many of these challenges, fueled by undue influence tactics.

Disinformation now ranks as the second most severe global risk for the next two years by the World Economic Forum, driven largely by artificial-intelligence amplified false content that experts say is destabilizing societies, eroding trust, and weakening democratic processes. Last year, nearly half of all Americans believed false news stories, especially those involving ...

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Dana LaFon

 

Dana LaFon is a cyberpsychology and disinformation expert who applies advanced behavioral‑science insights to threats across industry and national security. She is also a senior fellow at the Institute for Advertising Ethics.

Andrea Bonime-Blanc

 

Andrea Bonime-Blanc is the founder and CEO of GEC Risk Advisory, a board director, former C-suite executive, and senior fellow at various think tanks. She is the author of multiple books, including Governing Pandora: Leading in the Age of Generative AI and Exponential Technology.

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