Scott McCune is the Founder of McCune Sports & Entertainment Ventures (MS&EV).  He works with brands, intellectual property owners, media, countries, and startups leveraging the passions of sports and entertainment to create new business value.

Recognized as an industry leader in the Sports and Entertainment arena, led teams to negotiate more than $3B in deals and transformed how Coca-Cola leverages strategic partnerships into global platforms, like the Olympic Games and FIFA World Cups. Led global marketing and operations for Coca-Cola at eight Olympic Games, four FIFA World Cups, European Football Championships, Rugby World Cups, the NBA, and global entertainment properties.

Serving on the Board of Directors at Gannett and TEGNA, he gained valuable experience in governance, compensation, and transformation. Additionally, serve as a Board Member for First Tee Atlanta, the Chick-Fil-A Peach Bowl, the College Football Hall of Fame, and the Preston Robert Tisch Brain Tumor Center at Duke University.

Scott's understanding of cultures and businesses around the world is based on experience working directly in more than 50 countries and indirectly in more than 180. Throughout his career, he had the privilege of developing and inspiring team members from 40 countries who spoke more than 30 languages. Also maintains an extensive network of global industry relationships.