Questions for Boards to Consider About Oversight of Reputation Risk

This board questionnaire provides questions for boards as they seek to increase the quality of dialogue around oversight of reputation risk.

• Who are the company’s most important stakeholders? What is their perception of the company’s reputational strengths and weaknesses?

• Does our risk-assessment process identify significant threats to reputation? If so, is it linked to the formulation of crisis-recovery plans?

• What metrics does management use to monitor perceptions of the company in relation to competitors? What information does the board receive?

• What factors are essential to ensuring that the company’s reputation is being preserved? Are we satisfied that management is focused on the fundamentals of enhancing and preserving the enterprise’s reputation?