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Adapting Good to Great Strategies for Modern Board Challenges

By Bill Jones

06/13/2025

Directorship Magazine Strategy

More than two decades after publication, leadership principles outlined in James C. Collins’s book remain relevant to boards looking to shift from good to great governance.  

 

Nearly three decades ago, James C. Collins left his position as a lecturer at the Stanford University Graduate School of Business to start a management research lab that he hoped would answer his most burning questions. He had a theory that great companies were operationally different from most others in their industry. At the time, however, empirical data and evidence to support this claim ...

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Bill Jones
Bill Jones, NACD.DC, is an experienced board director, strategic advisor, and former public company C-suite executive with deep expertise in corporate governance, financial leadership, and business strategy. He serves on multiple boards and is the program chair for NACD Nashville, bringing a wealth of experience in driving boardroom excellence and organizational growth.