Joth Ricci is the CEO of Dutch Bros Coffee. Prior to joining Dutch Bros in January of 2019, he served as President and CEO of Adelsheim Vineyard, President of Stumptown Coffee Roasters, and CEO of Jones Soda Co. In addition to his leadership in the beverage industry, Ricci serves on the Oregon Governor’s Racial Justice Council, sits on the board of the Oregon Business Council, and co-founded TASTE for Equity. He is dedicated to mentoring, coaching and advising boards, organizations and individuals around key strategic initiatives to ensure strong economic growth throughout the region and equitable opportunities for all. Ricci earned a Bachelor of Science in Business Education from Oregon State University.