Alan Trefler

 Founder and CEO, Pegasystems Inc.

Alan Trefler is the Founder and CEO of Pegasystems, pioneering the future of enterprise AI transformation. A visionary leader who combines strategic innovation with practical execution, Alan has guided Pega from its founding to its position as a global leader in AI-powered enterprise solutions. His unique journey from chess master to tech pioneer began with tying for first place in the 1975 World Open Chess Championship. His strategic mindset, combined with software engineering expertise from Dartmouth College, led to his developing early AI systems that taught computers to play chess and laid the foundation for Pega's innovative approach to enterprise technology.

Under Alan's leadership, Pega has emerged as a vanguard in the enterprise AI revolution. The company's breakthrough innovations in generative AI, intelligent automation, and AI-powered decisioning are enabling the world's leading organizations to achieve unprecedented business outcomes – from real-time personalization at global scale to autonomous operations that continuously optimize themselves.

Alan's contributions to technology and business have earned him numerous accolades, and his best-selling book, "Build for Change," reflects his vision for business transformation in the digital age.

Together with his wife Pam, Alan extends his transformative vision through the Trefler Foundation, which creates lasting positive change through initiatives in education, workforce development, and community health, particularly in underserved communities.