Certified Directors Cohort Media Insights: Navigating the News as a Board Member
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NACD Northern California
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Lisa Spivey,
Executive Director
Kate Azima,
Director of Partnerships & Marketing
programs@northerncalifornia.nacdonline.org
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About The Event
With the news cycle's speed and intensity, board members must understand the current media landscape and how best to present their boards to the media.
Our moderator, Marcel Bucsescu, senior director, credentialing and strategic engagement, NACD spoke with Michal Lev-Ram, editor-at-large and editorial director of Live Media at Fortune, and Eric Brielmann, partner at Joele Frank about the latest trends in the media landscape for 2024, the potential implications that may affect businesses and how to navigate these as a board member.
Marcel guided you through the top headlines of the week, while Michal and Eric offered a comprehensive overview of the current news cycle. You gained valuable insights on how board directors can effectively communicate with the media and discussed the current media dynamics, and had the opportunity to ask questions. The panelists also provided practical tips and real-world examples to help board directors build strong, transparent, and effective communication strategies.
After the OpenAI board crisis in November 2023 and the board's press release that caused mass speculation and confusion within the business community, boards must be prepared with a nuanced understanding of effective communication strategies, and best practices for engaging with the media, addressing challenging questions, and conveying key messages.
*This event is exclusively for NACD Certified Directors, directors who are in the certification process, and Board Leadership Fellows.
*This program was not recorded.
Thank you to our generous sponsor for hosting this event: