SIGNATURE SERIES: GenAI and the Transformation in the Automotive and Manufacturing Industry

Join us for the September Signature Series Event

GenAI and the Transformation in the Automotive and Manufacturing Industry

A Fireside Chat with Steve Basra, Global Head of Automotive at Google, Inc.

Moderated by Shane Goodwin

Steve Basra will speak on the transformative impact of Generative AI (GenAI) across the automotive and manufacturing industries, where intelligent systems are redefining how vehicles are designed, built, and experienced.

As Head of Google’s Automotive Division, he brings a unique perspective on how GenAI is accelerating innovation—from optimizing supply chains and predictive maintenance to enabling hyper-personalized in-car experiences and autonomous driving capabilities.

His session will explore how GenAI empowers manufacturers to move faster from concept to production, reduce complexity through real-time data integration, and unlock new business models rooted in software-defined vehicles and connected ecosystems. With decades of leadership experience at Toyota, Hyundai, and now Google, Steve will illuminate the pivotal role of AI in reshaping the industrial landscape and creating a more agile, efficient, and intelligent future of mobility.

Terms & Conditions

NACD North Texas takes your health seriously.  Please do not attend the event if you are experiencing symptoms of illness or testing positive for any virus.