Fireside Chat with Rich McKay

Join NACD Atlanta for an engaging fireside chat with Rich McKay, President & CEO of the Atlanta Falcons and CEO of AMB Sports and Entertainment, for a behind-the-scenes look at leadership, strategy, and governance in the business of professional sports.

As sports organizations continue to evolve into sophisticated, global businesses, the issues facing their leaders increasingly mirror those confronting corporate boards—from succession planning and stakeholder management to risk oversight, innovation, reputation, and long-term value creation. Drawing on his decades of leadership in the NFL and Atlanta sports community, Rich McKay will share perspectives on navigating complex decisions, balancing diverse stakeholder interests, and leading organizations through a rapidly changing business environment.

Attendees will gain insights into:

• Strategic Leadership: How leaders and boards balance short-term performance with long-term organizational value.
• Governance & Oversight: The unique governance considerations involved in professional sports and what they can teach corporate directors.
• Stakeholder Management: Navigating the interests of owners, employees, fans, partners, communities, and other key stakeholders.
• Risk & Reputation: How leaders approach reputational risk, crisis management, and decisions under intense public scrutiny.
• Innovation & Growth: How sports organizations are adapting to changing technology, media, consumer expectations, and revenue models.

Please contact the Chapter for additional event details.