Nurturing the Intangible

The companies I am part of have a thing in common: they all focus on building and nurturing intangible assets, which is a natural domain for a former CMO [chief marketing officer] with a finance background. This is how I approach my role as a director especially because of my background: I help boards secure value creation over the long term through building and nurturing intangible assets...

—Interview conducted by Elisa Kahn, director of certification at NACD