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Marla Lacey

Retired General Counsel/Insurance Executive

Marla G. Lacey is a distinguished insurance executive and legal strategist with over four decades of experience driving transformation and growth within the financial services sector. Most recently as Executive Vice President and General Counsel at Homesteaders Life Company, Marla led the legal and compliance departments, spearheading the company’s conversion to a mutual holding company structure and overhauling corporate governance practices. Her leadership was instrumental in managing complex M&A transactions, establishing Insurtech subsidiaries, and providing critical legal and regulatory support for strategic initiatives. Marla’s ability to navigate high-stakes negotiations, regulatory challenges, and board-level governance has positioned her as a trusted advisor to executive teams and boards of directors.

Throughout her career, Marla has demonstrated a commitment to innovation, operational excellence, and ethical leadership. Her previous tenure at American Equity Investment Life Insurance Company and AmerUs Group/AvivaUSA was marked by the successful launch of new products, expansion into new distribution channels, and the management of significant litigation and compliance matters. Marla’s achievements included leading a $200 million convertible bond offering, developing registered annuity products, and serving as general counsel for multiple subsidiaries. Beyond her corporate roles, she has contributed her expertise to nonprofit boards, including the Des Moines Metro Opera and the Compliance & Ethics Forum for Life Insurers, reflecting her dedication to advancing industry standards and community impact.