Fumbi Chima

Director, Whitbread; Chief Technology and Digital Transformation Office, BECU

Fumbi Chima is a global technology executive who has led digital and operational transformation initiatives at industry-leading brands including Adidas, Burberry, Walmart, Boeing Employees' Credit Union, and Fox Networks. Her experience spans profit and loss ownership, mergers and acquisitions, operations, and enterprise technology leadership across retail, consumer packaged goods, digital, and financial services.

She is widely recognized as an artificial intelligence thought leader with a strong reputation for aligning innovation with business goals to deliver sustainable value and competitive advantage. At Adidas AG, she spearheaded large-scale infrastructure and process transformations, achieving cost savings, accelerating speed to market, and enabling cross-market scalability.

Known for bridging the gap between technology and business, she fosters high-performance cultures rooted in innovation, accountability, and transparency. Her leadership has consistently increased employee engagement and organizational impact.

Throughout her career, she has championed innovative solutions in data strategy, digital marketing, and cybersecurity, always with a relentless focus on driving growth and enhancing customer experience.