

Chuck Rubin
CEO of West Marine
Chuck is a proven leader with more than 30 years of retail industry experience and deep experience in marketing, merchandising, operations, and strategy. He has led several Fortune 500 companies and category-leading retail brands. Most recently, he served as the Chief Executive Officer of Michael’s Stores where he spearheaded the retailer’s entry into online retail and accelerated key initiatives focused on supply chain improvement, product innovation, private brands, sourcing and targeting existing and emerging customer segments.
Prior to Michael’s, Chuck was CEO of Ulta Beauty where he led a team to develop a sustainable competitive advantage by enhancing the customer shopping experience to include new brand portfolio offerings, customer services, integrated online and physical environments, data analytics and customer marketing capabilities. He was previously President of North American Retail at Office Depot in addition to holding executive leadership positions at Federated Department Stores. Chuck also served as a Partner in Accenture's retail consulting practice and was a member of the executive committee of the National Retail Federation from 2007 to 2010.
Chuck is looking forward to leading the West Marine Crew to execute against its strategic initiatives and allow the Company to generate highly profitable growth. Chuck is an avid boater and long-term West Marine customer. He enjoys spending time on the water with his family and friends.