Richard Fain served as Royal Caribbean Group (RCG) CEO for over three decades, leading its transformation from a small Norwegian company with three ships that held just over 700 passengers each into one of the world's largest and most profitable cruise lines, with over 60 ships, including Icon of the Seas, the world's largest, that carries 7600 passengers and cost $2 billion to build.
Now, Fain’s book, Delivering the WOW: Culture as Catalyst for Lasting Success (on sale October 21, 2025; Fast Company Press), reveals actionable lessons from Royal Caribbean’s rapid growth: a culture that motivated employees to deliver WOWs to customers, transforming the customer and employee experience all at once with electrifying energy.