Malene Madsen is the CEO and co-founder of Woba. In 2024, Woba was awarded the prestigious DI Digital Prize—personally presented to Madsen by His Majesty the King of Denmark—for the company’s groundbreaking impact on mental health in the workplace. With a background in occupational psychology and years of experience as a researcher, Madsen has dedicated her career to transforming how companies approach employee health, engagement, and retention—from reactive crisis management to proactive prevention. As a recognized thought leader and passionate advocate for ethical technology, she has helped set new standards for the responsible use of AI in HR. Madsen is known for combining hard business metrics with deep human insight, helping organizations reduce absenteeism, increase employee well-being, and drive measurable ROI. Her vision is to make prevention mainstream, empowering leaders around the world to protect their most valuable asset—their people.