David Martin leads the global People and Organization practice at BCG where he drives the firm’s comprehensive client strategies in organizational design, talent management, culture, purpose, change management, and the evolving HRTech landscape. Passionate about empowering organizations to thrive, Martin is dedicated to developing people strategies that not only build resilience but also foster innovation and agility. He has extensive experience across various industries, particularly technology, media, and telecommunications. Martin brings deep functional expertise to the intersection of BCG’s AI and people agendas. As a key member of BCG's GenAI leadership team, he has played a pivotal role in rapidly expanding the firm’s GenAI offerings, successfully scaling the business to serve over 400 clients globally to date. Martin is a board member of the United Way of Metropolitan Dallas. Prior to joining BCG, he was a software engineer at Credit Suisse and a product manager and software engineer at a financial services startup.