Throughout her career, Christine Pierson has been a driving force behind identifying and capitalizing on shifts in market dynamics, gaps in product offerings and obstacles to business growth. She has consistently addressed and resolved those issues by defining and setting strategies to strengthen revenue, profit, and competitive market position. She has served as an executive in four diverse industries and has been recruited to some of the nation’s top corporations based on her reputation as an enthusiastic and transformative leader of change by leveraging the creative application of scientific principles to solve problems and create innovative solutions. Capitalizing on these experiences Ms. Pierson currently is CEO of LTA Manufacturing where she was recruited to lead”¯a fast-growing manufacturer and marketer of recreational and commercial grade fiberglass truck covers and cargo management solutions for light duty pickup trucks. LTA's international brand portfolio includes ATC Truck Covers, Ranch Fiberglass, Jason Truck Caps, Venturous Truck Tops and LoadMaster. In her role as CEO, she”¯oversees all strategic and functional departments, including marketing, business development, customer service, manufacturing operations, engineering, supply-chain, logistics, product development, and finance. Preceding her role in automotive accessories, she spent over a decade in Fintech & banking most recently serving as CEO of Tresl, leading a consumer finance company with strategic B2B relationships in the automotive industry as well as national and regional lenders that serve over 40,000 applicants per month and billions in loans. In April of 2022 Tresl was acquired by the category leader, The Savings Group, where Christine acted as President and participates on the Board of Directors. During Pierson’s time in banking, she functioned as Executive Vice President of UMB Financial Corporation’s Consumer Services Division serving as a member of Executive Management. Ms. Pierson was responsible for a 1000+ staff and a $4.2B portfolio and provided strategic insight and innovative approaches to transform a legacy business model to address changes in the banking industry. Her efforts led to sustaining market share while generating new revenue through alternate channels and substantially outperforming the market earning asset growth while reducing costs and propelling organizational effectiveness. These results earned UMB Consumer Division industry recognition two years consecutively with the 2014 and 2015 Celent Model Bank Award. Prior to joining UMBFC, Ms. Pierson was Vice President Sales leading US Sales for Bayer Healthcare Corporation’s Animal Health Division. In that role, she refocused the organization on a break-through business model that grew new revenue more than $130M through alternate channels with a 40% return on sales. As VP of US Sales, Ms. Pierson was accountable for $.5B in Revenue and a P&L in excess of $225M. From 1998 to 2005, Ms. Pierson served in several executive leadership roles at AT&T, including Sales Vice President for Global Business Services and Director of Business Development for the Solutions group, where she directed strategies and tactics for outsourcing engagements in areas like telecom security, business continuity and IT department management for large global enterprise clients. Ms. Pierson began her career with AT&T Bell laboratories in 1985 as an Industrial and Systems Engineer and was identified as a high leadership potential individual, selected for AT&T’s leadership development program and promoted to roles of increased scope and responsibility in product introduction, engineering, manufacturing & supply chain, systems architecture, operations and marketing. Ms. Pierson serves on several boards of directors, where she is active in helping organizations design strategies and initiatives to strengthen programs and achieve the objectives of all stakeholders. She is a member of the Advisory Board for Rockhurst University Helzberg School of Management, the University of Missouri Engineering School, and returning faculty at American Banker Association Stonier Graduate School of Banking at Wharton. An active alumna of her alma mater, Ms. Pierson is past president of the University of Missouri Athletics Mizzou Letterwinners serving over 5000 former Division I athletes. Active in her community, she served on the Executive Committee for Local Initiatives Support Corporation and for 20 years on the Lee’s Summit Educational Foundation Board. Ms. Pierson has been a speaker at the American Banker Association National Convention, a featured executive panelist at Wharton with the Stonier School of Banking, Celent’s Global Innovation & Insight Day, and executive guest speaker at the Center for Creative Learning, STEM panelist, and Institute of Industrial Engineers conference. Ms. Pierson holds a Bachelor of Science Degree in Industrial Engineering from the University of Missouri, an MBA from Rockhurst University, and is a graduate of the Stonier School of Banking at Wharton. She is a member of the University of Missouri Engineering Hall of Fame, earned the 2013 National Association of Corporate Director Fellows, was named in 2014 among the American Bankers Most Powerful Women in Banking, an honoree at the 2020 Women in Auto Finance, and selected by the Financial Tech Report in 2021 as one of the Top 50 Financial Technology CEOs.