Culture creates a unique footprint in every organisation. It can be a strategic differentiator, enabling a company to achieve superior returns and be a ‘great place to work’. Conversely, the absence of a healthy culture can be a liability. The news is littered with many companies that have adversely impacted their brands and shareholder returns due to unhealthy cultures and an inappropriate tone at the top. Until culture leads an organisation down the wrong path, it is often hard to pinpoint as a problem. It takes careful and purposeful attention by management and keen oversight by the board of directors to maintain an environment where a healthy culture can flourish and become a strategic asset.
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